One day I was puttering around online, searching for some new graphic design inspiration. Long story short, I fell down an internet black hole and ended up finding this series called Chicks & Type by Simone Massoni. I just love her personification of different typefaces. So cheeky. And this short excerpt by Cosimo Lorenzo Pancini about a graphic designer’s love of type and choosing just the right one makes me smile. Definitely a kindred spirits moment.

Choosing the right one. What a problem. 

I mean if you look at them, with their different personalities and sexy curves, how can you prefer one over another? Maybe you like long legs, or are fascinated by bold shapes. But then you see that elegant thin one and you just can’t help falling in love. 

Now, maybe it’s a question of age. Young, I was fascinated by Californian types: quirky, exotic in a contemporary way, the ones to spend the night having fun with. But then, growing up, I started to find them a bit too childish and cute in a cheap way. I realized the class of something more modern would suit me better. The Helvetica allure: elegant, timeless, the perfect companion… 

Only to fall prey once again, to the fashionable types. Well dressed and damn sexy, the ones that can make your head spin… In the end, can you choose one, without feeling a bit like Don Giovanni in the Mozart Opera, who admits that whoever is faithful to one is cruel to the others? 

This is why we spend hours in front of the font picker in our design software. Feeling such ample sentiment, we love all of them. But since normal people can’t comprehend these things, they call our natural goodness Typography. 

Until we finally meet the right one, the one we tie the knot with. The one we will be with together forever and ever. Maybe.

xo chrissy